THE ROLE REVERSAL OF MICROSOFT & SONY
Microsoft’s reveal today placed heavy emphasis on multi-media and interface features, including, finally a Blu-ray drive, a far cry from the days when slammed Sony for not focusing on gaming. Conversely, Sony opened with a focus on the gamer, embracing the online and social aspects that were the bread and butter of Xbox Live at the start of the current generation. Both companies have changed their stories now, and part of that is a need to distance themselves from the perceptions that they have already established within the market, and the increasing competition they face from the likes of Apple, Google and the Internet in general.
Read the full story here.